Carlin Pet Products

I assigned my Advanced Print class the task of conceptualizing & designing pet products. Soon after assigning it, I decided to complete the assignment along with my students. I chose to create a company named “Carlin” which is Irish for little champion. The company mission is to provide quality products & foods specifically designed and formulated for small breed dogs. In addition to the logo, I chose to design a hanger tag for a leather martingale collar & lead, labeling for grass-fed beef & barley dog food, a magazine ad and website.

"CARLIN is Irish for “little champion,” and at Carlin we specialize in high quality products and foods formulated for your little champion. We only use the finest ingredients, raised and grown proudly here in the USA by cooperative farming. All of our leather goods are handcrafted here in the states, with no outsourcing of any labor or fabrication. We take pride in assuring that our products are what’s best to help raise your little champion. - Louis S. Dickenson {CEO & FOUNDER}"