GreenPin - Brand Design

Latest work on the GreenPin Branding case study. This time I focus more on the strategy behind the brand and showcase how it's translated into a design. I also reworked the colors a bit for better contrast and versatility.

I didn't want to create too many stationery because some really felt useless - who needs a business card when we all have smartphones and most of the business happens online?

So instead, I focused on presenting the brand expression and thought through every asset created. More detail will be available in the full case study, but basically, I wanted each item to have a true function, and not just be decorative.

Stay tuned cause I have a lot more to show you.

Have a good one and thanks for watching!