Casino Resort Wayfinding

The CTO of a resort in Las Vegas was concerned about the user experience a different creative vendor was producing for a redesign of the native iOS app. He felt as though what was being designed was a direct duplication of the mobile web experience and requested fresh eyes to present new creative concepts.

I worked with BAs and Product Owners, along with the Las Vegas Gaming Commission, to ensure all concepts were in compliance and technically feasible.

THE CONCEPT:
A guest of the resort will be given access to Room Settings, a Digital Wallet, option to utilize Cashless Spending and track loyalty points. This concept included a smart room to control all aspects of your room from your mobile device, including curtains, TV, speak with the front desk, as well as alert the guest being alerted when their room was cleaned by housekeeping.

CREATED & PRESENTED: March 2019
CREATIVE DIRECTOR: Stephanie Carley
CONTRIBUTOR: Allan Rosales Ben Neal