Goodyear Eagle Dealers Conference 2020 Branding

Final concept for the Goodyear 2020 Eagle Dealers Conference in Korea!

This logo is big bold! Its thick font builds impact, while the calligraphic brush elements introduce movement and excitement. The color pallet is inspired by the Korean flag, pulling the red into the graphics and the blue into the background imagery. I have emphasized cultural flavor by such ingredients as the Korean alphabet texture, traditional architectural imagery, and the brush strokes elements that are designed to reference traditional ink calligraphy, also known as Seoye, which is the Korean tradition of artistic writing style