IRA University - Education & Training Logo Design

A fairly new deemed university which is accredited by The Central Commission and committed to quality assurance. This university aims to meet the challenges of society, both in training and research, by pooling high-level skills and promoting international openness. The goal of creating a visual identity was to incorporate their strategic directions and subtly conveying a traditional coded brand vision aka university’s vision. Choosing between Veena (Ira means Goddess Saraswati with Veena) and folded legged human as logo mark was a tough one. Blue was unanimously chosen as brand color.