Immibrand Logo

I've been casually working on a project since 2017 on the immigrant (in the US) experience with the rise in hate crimes and racist nationalism and what it means to be an American and be part of its colorful fabric.

The method was to combine 'Immigrant' + 'Brand' = Identity.

The idea addresses the issue directly and I played with the wordmark by seeing how much visual information I could take away but have the meaning remain intact while also inviting conversation of how we shape and apply the meaning.