Le Mirage Café Brand Identity

It is rightly said that an image is more powerful than a thousand words. When this image is the branding of a business, it literally means the world to that business.

Surrounded by the lush greenery the Mirage Cafe in Tangiers serves delicious cakes and sweets. It truly is a place frozen in time that makes every visit of the patron memorable.

To articulate all those feelings in a single image was quite challenging. But the restaurant and its location itself had the key to it. The element we chose to represent and support the logo of the business was the flower’s pattern because of the beauty of its location and nature of the menu it proudly serves. We chose pistachio green as the principal color with the pastels as the supporting colors.

The robustness of the coloring scheme and patterns simply indicates that expect all luxury but close to the beautiful ambiance and scenery. It indicates delight but not of fierce nature but sweet and cherishable. And it was exactly what we wanted to convey !