Vuact Logo
Logo for Vuact, a new player for web videos with some really cool features including live audience reactions to content - http://vuact.com
For the mark, I wanted something that communicated something unique about our product; the reaction graph we overlay on videos was a good source of inspiration - this wave forms a V and A. Still pondering alternate shapes to replace the circle with.
The type is a customized version of Gotham. To harmonize the typeface w/ the soft yet angular pronunciation of the word I snipped off some serifs, rounded some elements and tightened the kerning.
Fairly new to logo design and branding so any feedback or advice is very welcome.
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