Patriot Logo

We were excited to partner with and rebrand Patriot Software to help them stand out in their competitive landscape and champion small businesses.

Patriot’s logotype is conveyed in bold lettering that commands trust and authority, while the primary color (Vivid Violet) has a grounding effect to evoke trustworthiness and relatability. Combined, these elements communicate Patriot’s values and set up the brand for strong visual recognition for years to come.

Focus Lab + Odi
Global B2B brand experts.
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