BMF! #03 / Alibaba

Alibaba.com logotype is one of the ugliest I have ever seen. Some would say that they don’t need a nice logo to succeed in their business. True. But I am a designer and my eyes are burning.

I first modernized the font with something more compact and geometric, getting rid of the .com to gain space and thus, legibility.

I replaced the ugly face in the icon element by the figure of a smiling Moaï. When I think of Alibaba I think of treasures so I thought the Moaï face could be a good fit between old logo style and meaning. I shaped the face in a big cap A that gives more strength and contrast.

FULL POST www.instagram.com/p/B8Ngx3xA3Rw

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