BMF! #02 / Carrefour

BMF! #02 / Carrefour

Carrefour's logotype was designed in 1966 by Jacques Daniel (not Whisky one) in collaboration with Étienne Thil. It almost didn’t changed since.

Mass distribution marts has a lot to do to polish their image in a world where people are more and more concerned about what they eat and how they buy.

I came with a very simple square and rounded corners. Inside the letter C is based on a perfect circle. Below the letter, a red point marks the center and says that everything converges here. The geometric shapes are more suited to user interfaces and motion graphics.

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