Michael Swenson Identity

The Michael Swenson Identity. Michael is a Marketing Director and Amazon Guru. He asked me to help design him a new person brand identity. This is was the identity. The shadow works forwards and backwards. Also UI is present if you look at it which is very reflective in the type of work Michael does spending much time working in User Interface and Usability. The mark challenges the constructs of flat and dimensional through a simple use of color change.