Sonos as diversity of modern music and sound
Design thinking
I began by crafting a strategic vision to reposition Sonos from a technology company beloved by "in the know" audiophiles, to a brand of broader appeal, focused on experience and originality.Sonos is well know for its elegant product design in the world of sounds. The idea is to present vibrant, dynamic and designed to reflect the rich diversity of the modern music experience with the elegant product designed by Sonos.The visual design for the landing page includes three versatile tools: the amplification graphic that appears to pulse on screen in form of different sound waves, the gradient that symbolizes the experiential nature of the brand, and the elegant designs of the product.
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