Airbnb Experiences site

Designed to raise awareness of Airbnb’s new offering and reassure potential bookers that local hosts are professional and reliable. A colour block style using a combination of horizontal and vertical lines was used to communicate stability and safety in addition to directing attention, with overlapping elements to add a layer of playfulness. Images where selected from stock and colour graded to soften them with a dreamlike quality suggesting good memories. Icons were created from scratch.