Building Stronger Teams, Conference Branding

In 2018 I won the pitch to do the creative for the Flight Centre Travel group has annual Staff conferences:

Assistant Team Leader Conference
Team Leader Conference
Staff Conference

The initial brief for the branding theme “Lego” with the tagline of “Building stronger teams”. I leaned more towards the traditional lego block design. With clean and colorful typography. To add another level to the design I incorporated the Flight Centre Travel groups sub brands by taking their logos primary color and making each block match one of the brands. This suggested the group as unified and working together.