Ink Branding exploration for Text Editor

One from the archives: Early branding exploration for Mindful — a minimalist note-taking app I've developed and designed.

Mindful is a minimalist note-taking app that shows you one single sheet of notes in every new tab. By bringing you your notes to where you already are (in your browser), it makes you more conscious and mindful about the things that are going on in your life.

The mobile app will soon be available to make sure you can take notes whenever inspiration strikes.

The ink effect leans into the creative aspect of writing and draws an analogy to the messiness of the creative process and the structure of our thoughts.

Curious to hear your thoughts!