9e2 Festival Branding

Fifty years ago, artist Robert Rauschenberg and Bell Labs engineer Billy Klüver brought 10 artists together with 30 scientists and engineers from Bell Telephone Laboratories for a project known as 9 Evenings: Theatre & Engineering, which would later be regarded as a pivotal event in the history of technology-driven art. Its anniversary was be commemorated with a festival of art and technology, to which invited scientists and artists from across the world come together to produce new work.

I worked with the festival organizers to create a brand and materials for the event that merged the spirit of 1966 with the innovation of today.