Snap Sale Branding

Flight Centre needed a unique sale branding to highlight a high-value partnership campaign with Air New Zealand. The creative I designed revolves around old-school model making snap kits rehashed to suggests travel customization in a unique visual form. The name I chose to match this design ‘Snap Sale’ also creates a sense of urgency for the customer. While the flat color pallet showcases the Flight Centre iconic brand reds. The success of this sale has meant it is reused multiple times a year and has become a regular campaign.
Other titles and calls to action I considered:
• ‘Snap up’ a deal with Air New Zealand
• ‘Build’ your dream holiday with Air New Zealand
• What’s your ‘model’ itinerary?

I created or oversaw the creative across many mediums:
TVC, Press, Digital Screens, Posters, Website branding, Html5 banners, eDMs, Social Media platforms, Out of home advertising (Adshels, Lumo screens), Branded balloons