Project Baja 2017 Brand Redesign

I'm super proud of this logo re-design I did for our Baja 1000 race team. The rebrand covered new logo illustration, apparel, supporting print collateral including hero cards and sponsor proposals, a new website, stickers, patches, etc.

The illustration of our race car was purposefully simplified, leaving out extraneous details that might clutter designs it was utilized in. I chose to keep only identifying details, like the turn signals which are not required in our racing class. The color of the t-shirts was used as the base color of the car, allowing the other colors to frame out the outline of the car.

Such a fun project to work on!