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Sometime this will be fun, or daft, or silly. Sometimes they will be something else. So long as they are real and they feature natural, beautiful, cheeky looking kids giving authentic emotions, then you're on track.

When design elements balance, a composition looks solid and somehow feels right. People stay engaged with a design as a whole because no single part demands attention more than another. A balanced design helps people feel comfortable.

Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted.

More https://www.smashingmagazine.com/2015/06/design-principles-compositional-balance-symmetry-asymmetry/

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