Sam's Famous Salsa :: Packaging
Sam’s Tarahumara salsa recipe has been passed down for generations for a brighter, fresher, and overall better-tasting salsa than anything you might have tried in the past. Leading the snack aisle revolution, he needed a brand and packaging that was every bit as honest and vibrant as the culture it was born from.
Our goal was to make the packaging design as unobtrusive as possible and allow the salsa to be the star of the show. The green in the logo and surrounding brand assets complements the fresh ingredients and the varying heat levels, making it easy to spot from across the store.
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