Branding for Lucid Film production studio by Y Agency

Lucid Film

WHO: Lucid Film – full service production company

WHAT: Logo design

WHERE: Cairo / Egypt

STORY: Lucid Film is a boutique agency operating in Cairo which represents a wide array of award winning artists, actors, directors and cinematographers. The main mission of the agency is to bring top talents from all around the world to the market.

The movie industry has gone through many changes from producing silent films, having sound and color, to animation. The digital age changed that and allows companies such as Lucid Film to flourish with new technologies.

Branding for Lucid Film is designed to be a clear, recognizable and digital oriented. Glitch effect in the logo is an example that all mistakes or malfunctions, have the opportunity to be inspiring. Making mistakes is better than faking perfections. The creative process is not like a situation where you get struck by a single lightning bolt. You have ongoing discoveries, and there’s ongoing creative revelations. Yes, it’s really helpful to be marching toward a specific destination, but, along the way, you must allow yourself room for your ideas to blossom, take root, and grow.

Think outside the box. Break down your walls. Test your boundaries! This is the Big Idea of Lucid Film branding.

Follow us! We promise to inspire and amaze you!
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Y Agency designers are available for new projects! Contact us with art@yabloko.studio