McKinnon and Harris Redesign

Our challenge in this redesign was to build a website that functioned as a clear extension of the McKinnon and Harris brand—matching their product in beauty, performance, and craftsmanship. We wanted the digital experience to entice and envelop, drawing an audience through storytelling and narrative driven content, video, and sweeping imagery. It needed to evoke a sense of space and calm, and the familial warmth characteristic of their company.