Allbirds Mock Rebrand Secondary Logo

Allbirds
Challenge
We thought Allbirds footwear, based in San Francisco, CA needed a stronger logotype and pictorial mark.

To enhance their brand awareness and notoriety for Generation Z we developed one that exemplifies their core values of sustainability, ethics and honesty.

Influenced by a bird passing the sun in flight, we decided to make the mark the star of the show. The fluidity of the mark is complimented by a pastel color palette, reminding the viewer of the natural world and sustainable living.

In addition to three logos we created mock business cards, a sample shoe box, signage and gifs for social media usage.