Why so bitter? -Campari

I'm interested in exploring simple designs that convey a clear and simple message.

Like my last post, I created this bottle illustration without being 100% sure what message I wanted it to represent. Many of my works to date (as a first year graphic design student) start as practice for the programs I'm learning without a set direction.

My goal for the coming weeks is to focus on deeper concepts, develop them further AND THEN to start designing. What do you all think?