Breedwise Tin Exploration

Here's a packaging concept that I presented with our a few other packaging concepts to Breedwise. This exact direction didn't make the cut and we decided to go in a different direction. The idea stuck though. People are traveling more with their pets then ever before so we wanted to delight customers with a custom tin in every pouch purchase. Our final direction we decided to go with is a simple embossment of the logotype on the lid of the tin. The tin's have a diverse color system that coordinate with the different treats and their wellness properties. More on those when we get them in!