Tellytrack Rebranding
I'm sharing a brand project made in 2018.
Tellytrack is a sports betting television channel, part of Phumelela Gaming, South africas leading horse racing broadcasting house!
As you understand, betting, horse racing, and movement were the main points of inspiration during the working process.
The client approached us with the ultimate goal of making a new visual identity design for the 5 Tellytack Channels, starting from their initial South Africa market to international users increasing brand awareness.
The combination between the arrow, symbolizing speed and dynamism, and the stallion’s head in movement, generates a sense of stamina, velocity and power, reinforced by the the horsehair, blowing in the wind.
The arrows also invoke the betting industry, more precisely bets and money going in and out, highlighting the association between horse races with sports betting.
Full Case study Behance.