Bluegreen Vacations - THE Vacation

Utilizing the pull of a "Have it all Vacation!" to showcase a more targeted form of branding. I even used the proposed tag as the c-t-a within the clickable button (not everyone has caught up with digital pace yet, shockingly). Also - to add an extra layer, the ad was mocked up over a travel search to show the possible media solutions as well. Proposed concept for client presentation.