Uber Subway Advertising Campaign

For this fictitious Uber campaign, I chose the following theme: how can we compete with public transit during rush hour in biggest North American cities? 🏙️

I opted for a poster campaign on public transit. In other words, in subway stations.

The message is clear and brings the viewer back to reality he's about to live: public transit is packed and it is impossible to sit down after a hard day's work.

Uber reminds us that we have a choice. We can decide to go home in comfort, sitting in a black luxury vehicle, in silence.

A very simple design advertisement that shows the black car, the emblem of the brand.