Ice Box - Landing page interface

The Ice Box is conceptualised as an online ice-cream store. During brand exploration two distinct aspects of the brand tangented and the online store took on the minimal monochrome identity .
Non invasive and robust enough to glean recognition, while the product identity embraced all the colour and flourish that the flavours present.

Illustration was used throughout the website design, of which i'll post a few shots, for flavour icons, to compliment text, loading screens etc.