Zeller/Roy Ideation Logotype

When a clothing company I worked for was considering rebranding to Zeller & Roy, I did a few rough ideations of what it would look like in terms of visuals. I wanted to keep it as close to a modern shield as possible. The idea was that eventually it would be used as an emblem logotype that would be featured on the clothing itself. Think Ralph Lauren's polo player. This didn't go through any edits, it was just a rough concept.