GreenPin - Brand Design

Hey folks, glad to present you this new concept case study, where I'll cover with you various aspects of a branding project, including -some- brand strategy, brand identity design, to finish with product design - we'll build a progressive web app!

"GreenPin, your personal green assistant"

About a year and a half ago, I decided to quit meat. Being young and not really interested in honing my cooking skills, I had a hard time finding suitable replacements, especially for the laziest days where some pasta and steak would've been perfect. This is a huge paradox, considering the ridiculous amount of alternatives. It just wasn't in our education, and change can be hard.

From this observation was born GreenPin, a concept Web App where you find products that fit your needs and tastes, but most importantly where to buy and how to cook them. Since the environment is a matter that concerns us all, the main goal will be to build a brand that is inclusive and can resonate with most people.

Make sure to check the attachments to read all about the concept of the app and the positioning. Both (and more) are essential to figuring out the solution. I've also covered the personas and overall strategy, but I'll reveal those in the next post.

Which sketch is your favorite?
Do you enjoy this format? Is it insightful for you?
Let me know in the comments, and see you Wednesday for the Brand identity presentation.

Have a good one ✌