WWDC16 Creative Direction

Creative Direction: Johan Adda
Copywriter: Sydney S. Kim
WWDC Team
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A few months before I left my job at Apple, it was my idea to use the Xcode colours to celebrate our developers for WWDC 16.
Thanks to the amazing team of designers and copywriters who made that possible, it was so beautiful.

This is a very simple idea, but it's the one I'm the proudest.

A lot of iOS engineers I've met since then told me it's one of their favourite themes ever.
That's cool!