Icon Design

It is very important to know the creative assets that your organization is licensed to use. Icon sets have subtle differences and sometimes not subtle differences. Making sure new icons fit the visual style of all other icons your organization uses is important for branding and for communicating a professional style in internal and external presentations. Consistent visual assets save time and work when the casual in house presentation needs to be adapted for client presentation.

The Challenge
The D3 Banking app introduced the concept of money movement. A payment, a transfer and a receipt are all essentially the same kind of transaction. The behind the scenes mechanics of how money is moved should be invisible to the user. This concept was radical for both users and banks, so our biggest challenge was how to communicate this message both visually and through the language of our app.

The Answer
The visual messaging was simple. I took credit card icons from a set that we had purchased and simplified them. I included an arrow that shows movement from one card to the next. The new money movement icon rested on the menu with the rest of the icons from that purchased set.

The Challenge
A senior product owner quickly needed an new icon for credit card transactions at the store checkout.

The Answer
Using the same method from creating the money movement icon, I adapted a credit card and calculator icon into the new credit card checkout icon.