Dr. Saver's - Packaging Design

Complete brand identity created from story, design to marketing strategy. A real dentist from Harlem, NY sought to package and sell high quality maple syrup from his farm upstate. Our team invented the pseudonym, “Dr. Saver,” to address the humorous irony of a dentist pedaling sweets. With the organic, preservative-free “goodness” of the Dr. Saver’s mission at the core, we combined vintage dental and apothecary imagery with a modern look.