Personal Best Coffee

Personal Best Coffee is a company that sells a Specialty Coffee and other related goods to coffee lovers and enthusiasts.

The founder of company is an Army Spouse and former athlete with a modern and social impact approach to coffee. Her and her teammates wanted a very modern and fun design to attract athletes and those with a visionary lifestyle, ambitious goals.

This project is inspired by the Art Nouveau and Memphis Art Movement.
The Logo on a clever way incorporates a simplified running track and sun design with birds,
that evoke to the spirit of freedom and love of nature.