FinTech App

Creative direction of brand, messaging and visual language for a Wealth Platform a new FinTech product to help people manage their assets. Working in an agile workflow with the UX and dev teams, I extended the brand and design principles to the user interface design of the app. We surfaced the essential content and used visuals to convey information where possible to reduce cognitive load. A friendly on-boarding tour helped to introduce first time users to the app and the brand language.

Part of the remit was to visualise and design concepts for future app features. These concepts would then inform the strategy for the product roadmap. For instance, the idea of “Simple Guides” to explain complex financial terms to users.