043 - Aroma Index Brand Imagery & Iconography

Keyword: Illustration

Styling is one important factor to make your brand stand out. Typography, color, illustration text, and pattern can all be grouped in the styling category. A good brand styling is to make those elements in harmony together, make the user feel like they all come from the same family.

We talk about the design process all the time. For defining a proper brand style, you gotta start with one aspect, if you start with choosing the font, then the rest of the style should be designed based on the characteristic of the font. To a certain extent, you are extending the design style from the font itself, so it is good to take a look at whether there are some thoughts behind the font designer.

Designing a product based on some established thought is always helpful for creative work in the very beginning, especially brainstorming, prototyping and styling exploration.

In the Aroma Index project, the design team in Unicorn Vision starts to explore the brand stying with illustrations. We found that hand draw style is a good fit and we build the rest of the style base on those illustrations. And a month later, those styles even become the global brand style of Siuroma. It is amazing.

By Kevin Hon Chi Hang on 2020/02/11

iOS & Android Download: http://aromaindex.com
Behance: https://www.behance.net/gallery/84356147/Aroma-Index-Branding-UIUX-App-Development

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