Alula wild card ideation

A brand for young girls/teens in gymnastics. This was what I considered my "wild card" ideation. It feels super friendly and playful. It isn't what I ended up presenting due to the thought of: "what teen wants to feel like a kid? Especially those who have to grow up quickly because of intensive hobbies?" So I scotched it. But I did think it was a cute ideation.

Ryan Flynn
Creative Director and Brand Strategist
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