Ogre

OGRE, a Birmingham-based shipping company, needed help putting a face to their name to carry the look of their brand. As part of their brand refresh, Telegraph worked with OGRE to design a new look and bring to life a fierce creature that would become the new face of OGRE. In order to Ship like a Beast, you have to look like a beast. Telegraph illustrated an ogre face, focusing on the key features of the creature, such as burley tusks; a large, round face; and a sneering nose. Using only highlights and shadows, we created an aura of mystery and intensity around the ogre, as if it were coming from the shadows. Paired with strong type face, OGRE has a new, bold icon and a fierce face to rally behind.