Katy Perry - California Girls

Katy Perry landing page promoting her "California Gurls" single, and new album. A mix of album cycle and Katy's brand imagery was developed and incorporated into a look and feel that would push excitement and sales for the highly anticipated album.

"California Gurls" went on to sell 294,000 digital downloads in its first week and debuted at number one on Billboard.

Scott Pargett
Creative Director & Co-Founder at IDOL
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