HY Whimsical Brand
HY Logo concept.
This has a lot going on. Meaning for it to be a complete brand it must be able to adapt.
Primary logos are not always to be used in every circumstance. There is a time and place for it. Part of good branding is a clear and outlined guideline for where and when to use specific brand assets and design.
This is another reason why brand is not just a logo.
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