Firefall Coffee Roasters Logo

Day 021 / Back from my winter vacation and ready to start the dailies back up!

This is a minimal logo redesign take on a coffee shop based in Groveland, with a name taken after the amazing "Firefall" event that happens in Yosemite every year – this month actually. If you don't know what this is, I definitely recommend looking it up.

I thought it'd be a great design choice to highlight the shape of Horsetail Fall and incorporate that into their marketing materials and packaging.