Here is the final direction chosen by the client. While not my favorite option (irrelevant anyway, right?), I'm still happy with how it turned out. We called this a "refresh" because some of the elements here were carried over from the p...
Here's one of the first rejects from a recent brand refresh project. The client is a wealth management company and requested a semi-flexible identity with a CA monogram.
See attached for more of this option.
