Brand Identity

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Ali El Otmani is a designer & illustrator specializing in the graphic design and visual branding space.

alielo.com

More Projects

Coffee & More - Logo arabic brand branding coffee design drink logo orange shop typography

Coffee & More - Logo

August 16, 2018

Worked on the identity of an office coffee-shop in Dubai. Kept the logomark really simple and focused on the typography. We ended up with a very minimalistic and corporate look plus a warm and welcoming color scheme. Will post a follow...

Office Solutions Co. arabic architecture corporate logo modern office pattern solutions

Office Solutions Co.

July 12, 2018

Ongoing project, logo for an office fit out company in Saudi Arabia.

Holding company abstract arabic branding design flat holding icon lion logo minimal union vector

Holding company

January 08, 2017

Some wip work for a holding company, general idea is to convey a certain sense of safety, progress, and union. The symbol is a rough abstraction of a lion face (Union, safety ), in which I played around with shapes to add an upward point...

Cnvrg app brand branding colorful converge convergence creative design gradient identity logo logotype

Cnvrg

November 01, 2016

Logo for an app, can't talk about the project yet. This is the final design, I will maybe have to sharpen some edges on the symbol later.

Diray beverage branding drink industry packaging

Diray

July 07, 2016

Working on another beverage industry project, can't disclose more info but thats what I got so far, didn't post my first steps but will post again when I make some changes.

Naoa brand carbonated drink energy fresh lettering marine sea soda soft typography water

Naoa

June 15, 2016

Final version, at least on my side, of this logo I have been working on, I might refine some corners etc but nothing too big. Will be working on the remaining branding elements and I'll post a final rebound once I check in with my client...

Naoa brand carbonated drink energy fresh lettering marine sea soda soft typography water

Naoa

June 15, 2016

Completely changed directions, going for an emotional & historic approach (Reflecting the brand's emotional values through the logo ), client still did not see anything yet, still hesitating between these four variants, will maybe go...

Naoa brand carbonated drink energy fresh soda water

Naoa

June 14, 2016

Working on a soda/energy drink brand, still at the early stages, this will probably change, but that's my first logo draft. I am exploring packaging ideas at the same time so I might go with a more simple typography + symbol instead.

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Ali El Otmani