Arora, a brand within Semio, allowed us to play with the color palette opting for a dark background so that an aura in the brand colors stood out clearly.
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Kluge created a brand identity for Arora by evoking the auroras around the central “o”, creating a bold brand with minimal but effective color.
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Semio believes in natural language as a way to interface with robots and empowers robotics creators through their insights. The design for Semio’s logo was inspired by the idea of building greater connections symbolized through building ...
Our challenge was to bring emotional intelligence and relatability to a robot illustration that represented a robotics company that is redefining how people interact with robots in their everyday lives.
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The iconoset for Semio required robotics to be simplified visually into line drawings. We then used the hexagonal shape as a container for these icons.
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By playing with delicate shading of the boxes within the logo, we were able to frame it on all of the brand colors to allow for varied and fun marketing and digital assets.
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By creating a robust brand system, the site could be varied while holding together as one unit. We made full use of the brand colors for color blocking, textural shapes that evoked the logo, simple iconography, and photography with a bra...
