Fabrizio Di Bon / Projects / PUMA Redesign

PUMA Redesign

8 Shots

Autonomous case where we're challenging the brand on interaction & gesture behavior. Puma set a new strategy in '14 where they want to go forever faster.

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Checking out as fast as possible

November 13, 2017

Hi guys, Another update on the project. Puma introduced their Forever faster strategy in 2014. This is why I want to introduce the fingerprint technology within this platform. It gives you the possibility to check out even faster. Hope ...

Select the right size and quantity

November 11, 2017

When designing the product page we decided to hide the select size and quantity options in one overlay. Via swipe gestures in the overlay you adjust the quantity and other useful information

Card design

November 11, 2017

Hi guys, Finished the idea for the cards. Hope you'll like it

Product Detailpages

November 10, 2017

While abstracting the page we discovered that the traditional call to actions don't add value

Puma App

November 10, 2017

The current app threats the challenges from other users as the known small information bars. To add a bit more of a visual experience we believe that introducing the cards would work perfectly. So swipe the card up and navigate through t...

Homescreen

November 10, 2017

Full screen entrance means full screen image tbh :-)

The Shoppingbag

November 10, 2017

Questions arise. How hard do I need iconogrpahy. Is a shopping bag that mandatory?

Puma App

November 10, 2017

Started this week with a redesign concept for PUMA. A seamless experience where I merge the shop experience with the digital products. An experience where I try to bring the design language to a pure and minimalistic form, a language wh...