Christoph Reichert

Coffee Circle – Product Detail Page

February 12, 2022

Coffee Circle – Logo

February 11, 2022

Respecting Coffee Circle’s history and community I kept the "wiff" as a mark and only gave it a little more room in comparison to the original. The wordmark became a classic geometric sans serif.

Coffee Circle – UX prototype in a nutshell

February 11, 2022

Coffee Circle did a strategic repositioning and to address that the brand had to change as well. A new UX is driving the curious customers and the stories behind the coffee are coming to the forefront.

Coffee Circle – Logo Mockup

February 11, 2022

Coffee Circle – Website

February 11, 2022

Coffee Circle – Graphics

February 11, 2022

Coffee Circle – Clear user guidance

February 11, 2022

The Call-to-Action color is either used for activation or to highlight information nuggets around coffee.

Coffee Circle – Teaser modules

February 11, 2022

Brand repositioning for Coffee Circle. UX improvements: Introducing new modules that are engaging with the user. Coffee Circle’s persona is curious and nerdy when it comes to coffee. By providing more background stories and detailed info...