Eye-tracking research shows that if a picture of a face looks or points away from us and toward a text on a web page, then we tend to also look at the text.
On this page, I use a man pointing to a text for more attention.
The text is a...
The goal is: Increase conversion rate for the khodro45 website, so I test new and old designs for measure improvement, in big picture result is amazing!
The growth conversion rate from 6 to 11 percent.