Winter Bouldering League climbing competition pin badge

January 30, 2020

Mockup of how the Winter Bouldering Leagues' WBL pin badge would look in the real world. In this case on the top of a climbers back pack. Part of my work at Persona Studio.

Winter Bouldering League climbing competition pin badge

January 29, 2020

Working with how the Winter Bouldering Leagues' WBL badge works as a small pin badge. Experimenting with ways other than the usual set of clothing options that the WBL brand could be expanded and owned by participants in the climbing e...

Winter Bouldering League climbing competition scorecards

January 27, 2020

Score card designs for the Winter Bouldering League, giving participants an easy way of keeping track of their score as they take part in the competition. Part of my work at Persona Studio.

Winter Bouldering League climbing competition posters

January 24, 2020

Winter Bouldering League posters - showing how the poster works for each of the centres the event takes place at - Reading, Manchester and Harrogate. This work was done as part of my job at Persona Studio.

Winter Bouldering League climbing competition mountain icons

January 23, 2020

A focus in on the mountain details that help make up the larger WBL badge. Part of my work at Persona Studio.

Winter Bouldering League climbing competition jumper

January 23, 2020

In keeping with the expansion of the Winter Bouldering League brand, this jumper exploration shows how the WBL brand begins to work on clothing for participants. More of my work for Persona Studio.

Winter Bouldering League climbing competition tshirt

January 22, 2020

(This is a re-upload. Accidentally an old version of the WBL badge made it onto the back of the previous version of this t-shirt.) This t-shirt exploration shows how the WBL brand begins to work on clothing for participants. More of m...

Winter Bouldering League climbing competition route marker

January 21, 2020

Expanding the Winter Bouldering League brand into route markers. The WBL competition works by having participants climb particular routes on the climbing walls, which they are then scored on based on how many attempts it takes the clim...

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James Betts